Nielseniq

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A hand in a white glove holding a luxury scalp serum bottle, with a background graph indicating a sales surge amidst market uncertainty.

Luxury Scalp Serums Boom Despite Premium Market Uncertainty

Scalp serums priced above $80 saw a staggering 45% increase in sales volume in Q4 2023, even as broader luxury markets faced economic headwinds, according to the NielsenIQ Beauty Report.

Kimiko Johnson·July 1, 2026