Fragrance

2 articles

Luxury fragrance bottles displayed prominently on a digital social media feed, surrounded by glowing engagement icons and analytics, representing successful paid advertising campaigns.

Leading Fragrance Brands Shine on Social Media

Gucci secured the top position among fragrance houses by brand vitality score in May, according to WWD.

Andriy Volkov·June 23, 2026

Quentin Bisch, the renowned perfumer, holding the Amouage Guidance fragrance bottle in a luxurious, dimly lit laboratory setting.

Quentin Bisch's Guidance Shatters Fragrance Records

Amouage's Guidance, a fragrance by Quentin Bisch, shattered company records to become its most successful scent in history.

Monique Devereaux·May 23, 2026