K Beauty
4 articles

Beauty Desk
The Science of K-Beauty: A Functional Guide to Layering and Ingredients
The K-beauty philosophy is built on a functional, scientific approach to skincare, emphasizing multi-step layering to gently improve skin for lasting results. This regimen focuses on preparing the skin, delivering targeted treatments with effective ingredients, and sealing in moisture and protection.
Kimiko Johnson·October 9, 2026

Beauty Desk
Sephora and Olive Young Partner as K-Beauty Surges in the US
Olive Young's first U.
Kimiko Johnson·August 17, 2026

Beauty Desk
K-Beauty Aftercare Market Surges, Securing Second Export Spot
In the first half of 2025, South Korea surpassed France to become the world's second-largest exporter of beauty products, shipping a record $5.
Kimiko Johnson·June 24, 2026

The Wellness Edit
Kendall Jenner Becomes Anua's Global Ambassador
At Anua's 'Dew On the Go' pop-up in SoHo, Kendall Jenner, known for her affinity for minimalist suede sandals and high-fashion endorsements, was unveiled as the K-beauty brand's first global ambassado
Kimiko Johnson·June 7, 2026